Area Sales Manager Resume

Area Sales Manager Resume Format

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An Area Sales Manager who is a strategic planner with strong business attitude, aptitude and capability to execute decisions quickly. Possess an ability to work with cross-functional teams while laying stress on building client relationships, negotiations, market analysis and managing conflicts.


  • Overall _ years of experience as an Area Sales Manager in driving sales strategies for accomplishment of top periodical line and bottom line targets to optimise profits from primary as well as secondary markets.
  • Adept at strategizing the long term as well as short-term business objectives to assure maximum profitability.
  • Mentoring, motivating and guiding team members ensuring better sales activity ratio on a monthly basis.
  • Analysing sales program and advocating sales promotions that consolidates the brand potential and success probability.
  • Analysing competitor’s strength and loopholes in the market followed by capitalising on the opportunity to enhance business.
  • Skillful in recognising resource requirements and allocating responsibilities among team members while assuring efficient coordination amongst all to get the desired results.
  • Intensifying the business by increasing number of channel partners and fostering the existing ones.
  • Training subordinates in new product launches and various other promotional activities, concerning briefing about products, objectives of the campaign and its other aspects.
  • Allocating the given budget on various marketing and promotional activity for existing product promotion & new product launch.


  • Area Sales Management
  • Network Expansion
  • Strategy Planning
  • Business Development
  • Rollout and Expansion
  • Channel Management
  • Distribution Management
  • Product Promotion
  • Product Launches
  • Market Intelligence
  • Competitive Analysis
  • Team Management
  • Sales & Marketing
  • Advertising
  • Branding
  • Promotion


Sr Area Sales Manager @ BTW Pvt. Ltd, Hyderabad, India
Aug, XX – Present 

Manager – Area Sales @ NHR Pvt. Ltd, Chennai, India
Jan, XX – Aug, XX 

Area Sales Manager @ KQZ Pvt. Ltd, New Delhi, India
Oct, XX – Jan, XX


  • Promoting and executing annual plans, expansion plans, programs and policies, budget preparation, planning & forecasting of sales targets, inventory forecasting and new product promotion plan.
  • Driving area sales and marketing activities to create a positive experience for both, clients and dealers.
  • Reaching out to new as well as unexplored markets to revitalise dormant & sinking business.
  • Executing go-to-market strategy and pioneering business development by recognising market opportunities.
  • Analysing industry trends & making the plan in line with company objectives.
  • Winning complex business challenges with the help of experience backed decisions, powerful work ethic and persistence.
  • Driving new business through channel partners and building strategic partnerships to enhance the business.
  • Recognising potential markets for new network expansion.
  • Directing as well as encouraging channel partners to work in sync with the goals of the organisation.
  • Planning & executing channel sales and distribution strategy to deliver sales target and market shares.
  • Maintaining a healthy and professional relationship with channel partners by addressing their concerns on time.
  • Leading from the front in managing people towards company objectives.
  • Conceptualising and administering innovative promotions to intensify brand visibility in sync with the marketing team and external agencies.
  • Organising seminars and implementing promotion schemes for brand building and market development.
  • Keeping the market conditions as well as customer feedback under observation to drive the formulation of effective sales strategies.
  • Carrying statistical analysis to discover areas of potential growth followed by designing sales performance goals and monitoring performance.
  • As an Area Sales Manager, also responsible for mentoring external team members, strengthening their skills in product knowledge & guiding them to reach desired KRAs.


MBA in Marketing @ LJV University, Bengaluru, India
Apr, XX 

B.Sc @ TQM College, Pune, India
Oct, XX


Microsoft Office Suite, Internet & E-mail Applications, SAP, Tally


  • Active & Proactive
  • Amiable
  • Analytical & Critical thinking
  • Compliant & Adaptive
  • Consistent
  • Decision Making
  • Innovative
  • Leadership
  • Logical
  • Progressive
  • Punctual
  • Reliable
  • Self-Motivated
  • Work Ethic


Notice PeriodNegotiable
Salary Expectation – 12 lpa
Open to RelocationYes
Communication Address – #776 Kapil Street
Marital StatusSingle
Gender – Male
LanguagesEnglish, Hindi, Telugu


Mr X Kumar 9900****** Mr Y Malhotra 9977******


The details provided above are accurate to the best of my understanding.

T.A. Shrikanth

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